Date: April 10th, 2012
Publisher: Pasila Design
Design Presents New Finnish Design in Milan
company Pasila Design and the designer Juho Pasila are presenting
new Finnish design in Salone Satellite in Milan in April 2012.
Pasila designs timeless and classic furniture with a twist. The
first Pasila Design collection consists of a series of furniture
and toys for children, and of a home furniture line. The children’s
collection is designed to promote the motoric development of the
child, and was awarded the Alfred Kordelin Foundation Scholarship
in 2012. The Alfred Kordelin Foundation is a private, non-profit
cultural foundation, and their scholarchip allows Pasila Design
to showcase products at the Salone Internazionale del Mobile furniture
fair in Milan in April 2012. The Pasila Design stand is located
in the newcomers’ section Salone Satellite, hall 22–24,
stand number C34.
Design collection consists of a home series and a childrens’
series. Every product has novelty value, a reason why that specific
product has claimed its way into the collection.
pictures of all products can be downloaded from: http://www.pasiladesign.fi/press
(The car): A primary bed, storage space, walking cart.
The car is a multifunctional furniture, a toy, and a bed. Intended
as a bed during the baby’s first couple of months, as the
baby can be rocked to sleep in the wheel-fitted car. The car adapts
as the child grows, as it can be used in many different ways bringing
happiness to the playing child for a long time. A part of the
collection promoting the motoric development of the child.
Keinu (The swing): A baby swing made of fabric,
wood and rope. Can be used both indoors and outdoors. Strengthens
the balance of the child and has little resemblance to any baby
swing on the market. A part of the collection promoting the motoric
development of the child.
Mopo (The kickbike): A new version of the kickbike,
standing on its own with two front wheels and one back wheel.
Easy to use from very young: first pushing, then sitting and then
kicking; developing the sense of balance. As the child grows,
the bike can be turned into a two-wheeler, making the lifetime
of the bike longer. A part of the collection promoting the motoric
development of the child.
Juna (The train): A wooden toy train (resembling
the Helsinki metro) in the color orange. Inspired by Helsinki
World Design Capital 2012.
Tuoli (The chair): An ergonomic seat for the
parents, making it easy to interact with the playing child on
floor level. Functions as a slide for the child when turned upside
(Book shelf): A modular book shelf system, which can
be expanded in height and width. Does not look modular when put
together, and doesn’t need much space in storage. Simple,
light and timeless design. Material painted mdf.
Lamppu (Lamp): Linear design that baffles with
its huge shade. Made of painted metal and led lighting. Can be
used as an illuminated desk.
Murakka (Ceiling light): A pendulous glass lamp
hanging from a loop.
Pikkupöytä (Side table): A side table
with five removable legs. Packs away very small. Looks like moving.
the moment all products are prototypes, but our goal is to be
able to offer furniture for homes and public spaces in the near
future.” says Juho Pasila, the designer of Pasila Design.
Design is a small family business, with the willpower of a large
corporation. Company is founded 2012 and comes from Finland. It
represents Scandinavian style of design. Company´s most
important values include quality, simplicity, carefully considered
materials and details, as well as domestic production. “And
we don’t want to lose the fun”, says Juho Pasila,
the owner of the company.
Pasila graduated Designer from the Institute of Design in Lahti
University of Applied Sciences in 2007, specialized in furniture
design. Juho’s design is experimental and streches the limits
and he has produced almost all of his prototypes himself. Tanja
Pasila has a Bachelor’s degree and an Executive Master degree
in Business Administration from Haaga-Helia University of Applied
Sciences in Helsinki. Tanja takes care of partnerships and practical
issues in the company.
Pasila (Manager, Partner)
Tel +358 45 8565 606, email: tanja at pasiladesign.fi
Pasila (Designer, Partner)
Tel +358 40 5745 203, email: juho at pasiladesign.fi
(press pictures and press releases)
(news and updates)
Furniture Fair April 17–22, 2012
Salone Internazionale del Mobile 2012 and the 15th Salone Satellite
Fiera Milano, Rho
Design: halls 22–24, stand 34C
is the World Design Capital 2012